Benjamin Moore wants you to create funny and irreverent 30-second videos designed to shine a light on the misconception that you can get Benjamin Moore color without using Benjamin Moore Paint.
This project will be worth a total of $15,000 and consist of three phases so there’s a place for all of you to contribute, regardless of your skill set.
PHASE 1 – CONCEPT: In 250 characters or less, tell us your concept for the video. Remember, a concept is not a detailed script, it is a brief synopsis or distillation of what will happen in the commercial. As always, concepts should be clever, engaging, and fun. Winning concepts will receive a 5% residual payment of every winning video they are used to generate. Deadline December 28, 2010.
PHASE 2 – VIDEO: Select one of the 5 winning Concepts from phase 1 and make a 30-second video for Benjamin Moore based on it. Think of the concept as the central thesis that you should build your video around. As always, creativity and originality are king so make it interesting and have some fun with it.
We’ll be providing animated bumpers in the Project Files tab in the coming days. Feel free to use them at the end of your submissions or as you see fit. Deadline: January 31, 2011
PHASE 3 – EXHIBITION: Using the five winning Videos from the previous phase, try to generate as many views of the videos as possible within a period of thirty (30) days.
